Thursday, July 14, 2011

Why you should insure trumping position at Trulia/Zillow for your listings.

Syndicating from your own personal website is the only way to insure top trumping positional the leading portals like Trulia/Zillow. Claiming your listings is not adequate as Trulia/Zillow dictates which feed will show on their site. It only insures that you will be there when the listing is presented but not exclusively. Upgrading to "Pro" means that; only you will show BUT Trulia/Zillow still chooses the syndication source. The problem is not just at the Trulia/Zillow portals. The portals syndicate listings to other portals and your listings show there too. All of the other portals put their rules in play on lead generation. So the problem is compounded. The only acceptable solution is to have a feed that trumps all others. IE: a feed that contains your listings with your CTA text as a part of the listing. To my satisfaction I have proven this with several of my customers help. To me the ultimate solution is for an agent to do exactly what my customers are able to do: BUILD YOUR OWN BRAND AND TAKE CONTROL OF YOUR LISTINGS EVERYWHERE IN THE CLOUD. You can only do that with a CTA in your remarks and you can only do that in your own branded website. Members of RCAR and GCAR MLS systems call Terry at 423-284-2760 for more information. At McDougal Design we believe that a lead generated by a listing anywhere it resides in the cloud belongs to the agent that owns the listing!

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